PWC Uutishuone
PWC Uutishuone

Slush 2022 - creating a better future together

It’s time to look back on one of last year’s most memorable events, Slush. This was the 12th year that PwC Finland collaborated with the world’s leading startup event. Our focus was on providing hands-on advice with a series of events and workshops to support companies on their growth journey. We also took part in a project that brought ten Ukrainian startups to Slush.

The theme of Slush 2022 was “Break of Dawn”. In the midst of the darkest time of the year, a total of 2 600 investors and 4 600 startups gathered in Helsinki Messukeskus. We at PwC Finland organised several events and workshops, the goal of which was to help companies find solutions for a brighter future.

This time, Slush was made even more special by a project that enabled ten Ukrainian startup companies to participate in the event. With the war in Ukraine continuing as one of the most urgent global challenges, we wanted to support the next wave of Ukrainian entrepreneurs. The project combined our desire to support Ukrainian entrepreneurs and entrepreneurship.

Our purpose at PwC is to build trust in society and solve important problems – and working with the Ukrainian delegation was a concrete example of this.

The participation of Ukrainian companies in Slush was a success. They presented their own activities while building relationships with potential investors, partners and clients. I’m happy we were able to help ambitious Ukrainian entrepreneurs to make important connections and access various markets. I feel that Ukraine has a great startup scene and a rapidly growing ecosystem – it’s important to develop this innovation potential, which will be also relevant for the purpose of rebuilding Ukraine.

I believe that entrepreneurship is a vital enabler in dealing with the global challenges of today and tomorrow. I am looking forward to exploring more ways to support Ukrainian entrepreneurs and the country as a whole.

Watch PwC goes Slush 2022 aftermovie